If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...

There was, however, clarity on the rollout and programming strategy for HBO Max. Warner Bros. Discovery is splitting into two publicly traded entities, Streaming & Studios and Global Networks.

They credit the work, investment, and refocusing the strategy on programming that is working best, such as HBO, recent box-office movies, docuseries, certain reality series, and Max and local ...

The thesis was that combining HBO's programming with reality TV programming ... certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement ...

The Max brand was supposed to emphasize a breadth of programming beyond the HBO catalog, but Warner’s executives now say the forthcoming rebrand (or unbrand) represents a return to quality over ...

noting that it is focusing on “programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other ...

prestige programming, said Dan Green, a professor and the director of entertainment industry management at Carnegie Mellon University. "It's hard to get attention, and HBO Max — you know what ...