Max, Warner Bros. Discovery’s streamer, has introduced a rebranding effort that shifts its once sharp ... Read More ...

Max, the streamer formerly known as HBO Max, has rebranded yet again. The name‘s the same, but colors have changed, and it’s ...

Out with the blue and in with the monochrome. Max just got a new logo. Again. Two years after rebranding from HBO Max to just ...

Warner Bros. Discovery has quietly debuted a new look for Max that closely evokes the original HBO logo, Variety reports.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Indeed, it's hard to deny the sense of a brand trying wriggle out of a mess of its own making. If Max continues to correct course with each subsequent refresh, it won't be long until it adds HBO ...