After 26 years at adidas including stints leading Originals, Y-3 and YEEZY, Hoeld will make the short 1.2-mile stroll across ...

Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt ...

Puma has tapped long-time Adidas exec Arthur Hoeld, as its new CEO and Chairman of the Management Board of Puma SE, effective ...

In an unexpected move, Puma SE chief executive officer Arne Freundt is stepping down from his role, effective April 11.

Hoeld was recently Adidas' head of global sales. He seemingly brings needed experience to Puma, which has been underperforming relative to its German rival. Indeed, Puma's CEO change comes just a ...

Arthur Hoeld will serve as chairman of the management board and CEO of Puma effective 1 July 2025. Credit: Puma SE. German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its ...

(Reuters) -German sportswear group Puma replaced its CEO on Thursday after a period of struggling sales, with Adidas global sales chief Arthur ... their new CEO," Hoeld said in a statement. The CEO ...

"I am incredibly excited to join the PUMA family as their new CEO," Hoeld, who left Adidas in October last year, said in a statement. The CEO change comes as U.S. tariffs on Vietnam and other key ...

Hoeld joins Puma from Adidas, where he most recently served ... of strength and growth,” Temple-Boyer said. Puma’s CEO change comes just two days after the company promoted Matthias Bäumer ...

(Reuters) -Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy ...

Puma has appointed former Adidas global sales chief Arthur Hoeld as its new CEO, replacing Arne Freundt due to differing views on strategy execution. This change follows slumping sales and ...