Sportswear brand Puma said that former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to ...

German sportswear company Puma SE and ... moved to competitor Adidas. Freundt's designated successor at Puma is now making the reverse journey. The company stated that Arthur Hoeld will assume the ...

This will be my last post as PUMA CEO as I will leave the company on April 30th 2025. Leading our great company with our iconic brand and our wonderful PUMA family has been a huge privilege for ...

Arthur Hoeld will serve as chairman of the management board and CEO of Puma effective 1 July 2025. Credit: Puma SE. German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its ...

(Reuters) -German sportswear group Puma replaced its CEO on Thursday after a period of struggling sales, with Adidas global sales ... The CEO change comes as U.S. tariffs on Vietnam and other ...

"I am incredibly excited to join the PUMA family as their new CEO," Hoeld, who left Adidas in October last year, said in a statement. The CEO change comes as U.S. tariffs on Vietnam and other key ...

German sportswear group Puma replaced its CEO on Thursday after a period of struggling sales, with Adidas global sales chief Arthur Hoeld ... as their new CEO," Hoeld said in a statement. The CEO ...

German sports fashion retailer Puma has appointed long-serving Adidas veteran Arthur Hoeld as its new CEO, succeeding Arne Freundt who is stepping down after a strategic disagreement with the ...