If you have an iPhone, you can watch a special version of the "F1" trailer in the AppleTV app that activates the phone's haptic engines (basically fancy vibrations), so that your device rumbles along with the vehicles' engines. (You'll also be encouraged to buy tickets when you open the app.)

Apple really wants you to know that F1: The Movie is now playing in theaters everywhere. The company has promoted its Brad Pitt racing film with advertisements across at least six iPhone apps leading up to today's wide release, including the App Store, Apple Wallet, Apple Sports, Apple Podcasts, iTunes Store, and of course the Apple TV app.

After years of middling success on the big screen, Apple has bet big on the racecar movie starring Brad Pitt with a budget of nearly $250 million.