Amid reported concerns about his girlfriend's role in his professional life, North Carolina head coach Bill Belichick is reportedly exploring outside public relations assistance.

A source close to the couple exclusively tells PEOPLE that the UNC football coach, 73, is totally enamored by Hudson, 24, who he first met in April 2021. “They’re really into

Bill Belichick 's former cheerleader girlfriend Jordon Hudson has secretly been carving out a lucrative career as a real estate mogul in the 18 months since she began dating the NFL legend —amassing an impressive property portfolio worth $8 million.