Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families spending thousands on preparation and coaching services.

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, legacy ties, and emotional investment in securing coveted bids ...

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...

Brandis Bradley in "A Sorority Mom's Guide to Rush!" The series also features interviews with the mother-daughter duos at the heart of the journey, as they reflect on the pressure and preparation it ...

It's almost rush season at the University of Alabama, and thousands of newcomers will soon be vying for a spot in one of the ...

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

Rush coaches Bill Alverson and Brandis Bradley, along with University of Alabama senior Morgan Cadenhead — who went through rush twice without receiving a bid — join NewsNation as thousands of ...