College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families spending thousands on preparation and coaching services.

Speaking exclusively with PEOPLE ahead of the premiere of Lifetime’s 'A Sorority Mom’s Guide to Rush!', rush coaches Bill ...

Parade. Bama Rush week isn’t just stressful for the sorority hopefuls. Their moms are living it, too. Lifetime’s new series A ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...

It's almost rush season at the University of Alabama, and thousands of newcomers will soon be vying for a spot in one of the ...

Kylan Darnell became the face of Alabama rush back in 2022. But now, right in the peak of rush, the influencer has revealed ...

Brandis Bradley, AKA “the queen of #RushTok”and Bill Alverson, AKA “the rush king” team up to help college-bound girls and ...

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, legacy ties, and emotional investment in securing coveted bids ...

University of Alabama senior and Zeta Tau Alpha member Kylan Darnell has announced she is taking a “step back” from ...

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.