Deodorant duo come up smelling of roses as they scoop £100m in Unilever deal
Charlie Bowes-Lyon (left), a relative of the late Queen Mother and best-friend Freddy Ward sold Wild to Unilever in a deal ...
Startups.co.uk on MSN2d
Unilever goes Wild — Startups 100 brand acquired for 9-figures
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Cosmetics Business3d
Unilever acquires Wild as ‘strategic addition’ to its personal care portfolio
The consumer goods giant has snapped up the UK refillable beauty brand for an undisclosed sum after months of speculation ...
Wild’s ‘mission and values remain unchanged’ following Unilever acquisition
Refillable, natural personal care brand Wild has confirmed its acquisition by Unilever, which the brand says will enable it ...
Yahoo3d
Unilever Snaps Up British Sustainable Deodorant Brand Wild
Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.