Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but ...

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Cracker Barrel is marching forward with an ongoing makeover. And to some fans' dismay, the chain’s new logo now ditches the ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as "snowflakes" getting bent out of shape ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...