The LA28 Olympics begin offering venue naming rights, securing major sponsorship deals as preparations intensify for the Los ...

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history.

For the first time in the Olympic Games, competition venues will be allowed to retain their corporate names. The Los Angeles ...

Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, ...

LA28 organizers, Team USA and Comcast (NBCUniversal) are taking an unprecedented route to achieve their domestic corporate ...

The Olympic Games are one of the most-watched sporting events in the world, a stage where athletes chase their lifelong dream ...

LA28, the organizing committee for the 2028 Olympic and Paralympic Games in Los Angeles, will sell naming rights for several ...

From the solemnity of the Memorial Coliseum's cauldron to the high-tech architecture of the Intuit Dome, Los Angeles is ...

For the first time in the history of the Olympic and Paralympic Games, LA28 announced that it has created the opportunity for ...

The LA 2028 Olympic and Paralympic Games will introduce venue naming rights for the first time, partnering with Comcast and ...

The Los Angeles 2028 organizers said the names of up to 19 competition venues could change. This marks the first time in ...

Story Continues As part of the partnership, Uber will support NBCUniversal’s multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.