Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Mattel has spent 80 years studying the value of play with children. This global study validates that play isn’t just for kids ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

Mattel’s DEI exclusions from investor communications suggest it is the latest to drop diversity. HR teams need to prepare for similar changes.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Mattel continues its partnership with WWE by announcing a multi-year extension to their global licensing agreement. With this expansion, the toy company will produce new ranges of WWE products, ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Trixie Mattel keeps running into Flava Flav, and she doesn’t know why. She’s never spoken to him, but she’s randomly seen him five times throughout her life. So, it doesn’t come as a ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel’s line of WWE toys is sold in over 50 markets around the globe and includes action figures, playsets, roleplay items, ...

US basketball player LeBron James has said it is “an honour” to have the first Ken doll of a professional athlete be made in ...