Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

advertisement 06-14-2024 DESIGN Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA Women’s basketball is the new brand battleground for sneakers.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

Adidas CEO Bjorn Gulden said the German brand decided not to match Nike's offer for Germany's national soccer federation sponsorship after the U.S. company beat Adidas on its home turf last month ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Feature comparison of Nike vs Adidas running shoes. Differences in key features, fit and comparable models. The post Nike Vs ...

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From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of 2.82X.