Michigan is reportedly naming true freshman Bryce Underwood its starting quarterback, per CBS Sports' Matt Zenitz, with head ...

The topic of NIL is once again commanding conversation.

Ahead of last year’s College Football Playoff, SeatGeek signed a group of college football players to NIL deals offering ...

The Colorado Buffaloes and coach Deion Sanders have a bright future at quarterback with former 5-star recruit Julian 'JuJu' ...

BLOOMINGTON — Indiana athletic director Scott Dolson warned his staff about complacency and stressed the need for a ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

Thanks to the NCAA's Name, Image, and Likeness rules, Texas quarterback Arch Manning and several other players are valued at millions of dollars.

Nebraska quarterback Dylan Raiola's impressive NIL figure has been revealed for the 2025 season. On3's Pete Nakos reported ...

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

BYU secured the commitment of five-star phenom AJ Dybantsa, the No. 1-ranked prospect in the 2025 class, in December.