The Colorado Buffaloes and coach Deion Sanders have a bright future at quarterback with former 5-star recruit Julian 'JuJu' ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

This summer, The Athletic asked 57 current football players about their first major purchase funded by an NIL check.

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

Carson Beck came to Miami after spending five seasons at Georgia. He's recovering from an injury that kept him out of the College Football Playoff.

Darian DeVries had to start from scratch when building his first Hoosiers basketball roster. Using NIL was key, and that's an ...

The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand ...

Missouri coach Eli Drinkwitz is making waves by refusing to guarantee transfers a starting role. Inside the Tigers’ bold ...

South Carolina claims that revenue-sharing deals with student-athletes resulting from NCAA settlement of House antitrust case ...

Stars like LSU linebacker Whit Weeks, Alabama linebacker Deontae Lawson and Michign tailback Justice Haynes are included in ...

Oklahoma QB John Mateer has apparently gifted his teammates some swag off his recent NIL Deal with Beats By Dre.

The landscape of sports is shifting dramatically, with deep-pocketed investors reshaping the industry. Join the Milwaukee ...