Tencent argues that Aloy isn't even that central to Sony's brand, among other things in a court filing seeking to dismiss a lawsuit over 'ripoff' game ...

Earlier this year, Sony filed a lawsuit against Chinese multinational technology conglomerate and holding company Tencent, ...

In July, Sony filed a lawsuit in California federal court alleging copyright and trademark infringement, and claiming that ...

Sony isn't afraid of using LLMs, but wants to do it ethically--if that's even possible.

Out of all the characters Sony could have picked to test its AI-powered prototypes, Aloy from the Horizon series is an interesting, albeit ironic, choice given the games' stories and themes regarding ...

Sony Interactive Entertainment has revealed that its partnership with Guerrilla Games in supporting reforestation projects around the world has resulted in some 600,000 following its launch in ...

Reported by The Verge, a video narrated by Sony Interactive Entertainment’s director of software engineering working on video game technology, AI, computer vision and face technology, Sharwin ...

Video game companies seem much more keen than gamers to add more generative AI to games. Now it turns out that Sony is experimenting with fully fledged AI-generated characters. For its first test – or ...

The use of AI in video games continues to stir controversy, and Horizon series actor Ashly Burch has spoken out about the leaked internal Sony video featuring a generative AI version of Aloy. The ...

Sony made waves this week, as a report from The Verge has revealed that the company is working on AI chat bots. Since AI is a huge topic at the moment, it's no surprise that the company is ...

Voice actor Ashly Burch responded to an internal Sony tech demo featuring a generative-AI controlled version of the hero she plays in the Horizon Zero Dawn games, Aloy, saying it’s exactly why she and ...

As a company and first-party platform, PlayStation and Sony have not shied away from using AI as part of their value proposal to consumers. While competitor Microsoft has made a big show about using ...