Celebrity Austin FC owner says soccer will overtake baseball soon

All eyes will be on soccer next summer when the 2026 World Cup kicks off in the United States, Mexico, and Canada. Super fans and investors like Matthew McConaughey, who is a co-owner of Austin FC, ...

The NBA is using soccer as inspiration to break into Europe and ‘create a new era’

George Aivazoglou says the NBA wants its proposed European league to attract audiences from all over the world.
The New York Times

Women’s soccer fans support the brands that support their favorite players and teams

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...