Charlie Bowes-Lyon (left), a relative of the late Queen Mother and best-friend Freddy Ward sold Wild to Unilever in a deal reportedly worth £230m.

Unilever has officially announced its acquisition of refillable deodorant brand Wild, as part of its strategy to expand its ...

The eco-conscious brand, known for its refillable packaging, aims to scale globally under Unilever's ownership.

Refillable, natural personal care brand Wild has confirmed its acquisition by Unilever, which the brand says will enable it ...

Unilever has acquired British sustainable deodorant brand Wild for an undisclosed sum. Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and ...