Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...

How Often Should a Vision or Mission Statement Be Changed?. If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a ...

5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

5 Conflict Management Strategies. In any situation involving more than one person, conflict can arise. The causes of conflict range from philosophical differences and divergent goals to power ...

The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.

The Advantages of Email in Business Communication. Email in business can be used for intra-company communications, marketing purposes and coordinating with business partners, suppliers and ...

A safe work environment is a productive one. No matter the size or type of the business, procedures for safety in the workplace are a necessity for all staff. Safety measures protect employees as ...

Corporate Strategy Vs. Marketing Strategy. Corporate strategies and marketing strategies often coincide or overlap because, contrary to popular belief, a major focus of marketing includes the ...

Why Are Long-Term Employees Important?. Finding good employees is challenging for any business. Even if you manage to find good workers, retaining them is another challenge. High turnover suggests ...

The Percentage of Rent Vs. Revenue for Restaurants. Successful restaurants at any level have a number of things in common. Their food meets the diners' expectations, their marketing brings in ...

Honesty is a key characteristic of a business because it sets the tone for the kind of work culture that you want to create, provides consistency in workplace behavior, and builds loyalty and ...