Toys"R"Us Asia has unveiled a bold new brand promise, "Live toyful", marking the exciting culmination of a two-year ...

Borneo Motors Singapore has appointed Access Communications as its public relations agency of record following a competitive ...

Kantar, a global platform specialising in marketing data and analytics, has appointed Andy Gallagher (pictured) as its new ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Ride-hailing and food delivery platform Grab is reportedly eyeing a deal to acquire Indonesian tech rival GoTo in the second ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

Integrated creative agency DSTNCT has been named lead branding and publicity agency for Singapore’s National Day Parade 2025 ...

Netflix has unveiled a major revamp of its TV and mobile interface, with updates designed to make content discovery faster, ...

McDonald’s Singapore has dropped a rap to celebrate the launch of its new breakfast wraps, continuing its streak of music-led campaigns aimed at driving cultural relevance.

K-pop sensation KAZUHA of LE SSERAFIM to be its newest ambassador. Known for her magnetic stage presence and unwavering ...

Bubble tea brand Gong Cha has launched a new GenAI-powered campaign, "Mini pearl adventures", to introduce its latest ...

Unilever’s toothpaste brand Closeup is repositioning itself as a beauty brand with a full-scale rebrand targeting Gen Z ...