Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.

Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s ...

Zuckerberg’s Meta is stepping up its AI efforts, targeting startup founders and experienced developers, investing $14.3 ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

Why would you block AI bots? Who does? Block, sue, partner or just adapt. Your digital marketing strategy in the AI age.

Reddit Community Intelligence transforms user conversations into marketing insights. Discover how this controversial AI tool ...

Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The marketing technology (MarTech) ecosystem is evolving at an ...

Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% ...

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent ...