Waystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series ...

McDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to ...

As shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling ...

Children’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the ...

New research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training ...

Growth at all costs is not sustainable for any business, meaning marketing must learn to be an engine not just of growth - ...

From marketers looking to assert their authority over profitable growth to the benefits of pricing power, it’s been a busy ...

Despite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, ...

With profitability restored and post-pandemic consumer habits settling, Gousto is repositioning itself as a direct rival to ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Gambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite ...

Molly Innes is a features writer for Marketing Week, with a particular focus on tech, telecoms, gambling and gaming.