The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted ...

Skepticism about the tech is a major barrier to its adoption, as it ranks among the least trusted sources for shopping ...

The retailer added to its online business through the opening of three showrooms starting in April of last year with an 800-square-foot Upper East Side store in New York. That was followed by a ...

The mass retailer is bringing back in-store personalization services for select gear and building on previous Circle Week school discounts.

Monica Belsito was chief marketing officer at Sabra Dipping Company and, before that, founding CMO at feminine products ...

Retail media started as a way to monetize retailer websites. It has since expanded into commerce media – a broader, ...

The opening, which came years later than initially planned, is part of a broader international expansion strategy as growth ...

A pause in some tariffs lessens the profitability hit, but costs are higher and “the consumer environment remains difficult,” ...

Retailers need networks capable of supporting expanded technology as consumers increasingly demand personalized shopping ...

The mass retailer is eliminating the position, which supported its market managers, and also plans to take a more tailored ...

The company beat its own expectations and says it’s making progress, though analysts warn it’s losing customers to ...

Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report.