Server-guided ad insertion (SGAI) has been called the 'best of both worlds' in a streaming adtech world long split between client-side ad insertion (CSAI) and server-side ad insertion (SSAI), and of ...

Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO) ...

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable ...

Broadpeak’s SSAI service enables advanced targeting capabilities, ensuring uninterrupted playback of video-on-demand (VOD) and live content, with smooth ad stitching across connected TVs, mobile, and ...

Next-gen frame addresses diverse rackmount needs with flexible cooling and single/dual power supply models; streamlines Mini-Converter access ...

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program ...

Caitlin Clark and Angel Reese, and that growth has carried over to the WNBA since the two stars went pro, according NBA Global Media Insights Team Leader Michelle Auguste. But a number of other ...

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion ...

This article examines recent data on efficiency and power usage for hardware and software decoding and explores how this data shapes the value proposition for publishers opting for software decoding ...

The FAST space is experiencing explosive growth. Global revenues are projected to exceed $8 billion this year, according to Omdia, and the number of channels has more than doubled since mid-2023, now ...

In this interview with Streaming Media's Nadine Krefetz, Google VP & General Manager Shalini Govil-Pai discusses ongoing developments at Google TV, the state and future of streaming, and the growing ...

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program ...