WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

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Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...

Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with ...

In an increasingly fragmented media environment, sport is one of the last remaining watercooler moments, drawing mass attention and big spending, but the latest edition of WARC’s Global Advertising ...