An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Opinions expressed by Entrepreneur contributors are their own. Let’s face it, every new and successful enterprise is the result of someone with an idea. People aren’t going to finance you without ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...