Jimi Hendrix's 'All Along the Watchtower' is featured in a March 2015 Chanel commercial.

While The Beatles' 'Hey Jude' once stood as 1968's No. 1 hit, Jimi Hendrix's 'All Along the Watchtower' eventually overtook it as the year's top song.

Along the way, Mason played on Jimi Hendrix’s cover of Bob Dylan’s “All Along the Watchtower,” Paul McCartney and Wings’ first number one hit — “Listen to What the Man Said ...

He started recording All Along the Watchtower at London’s Olympic Studios, overseen by the Animals’ bassist Chas Chandler, who had found Hendrix in a New York City club and taken him to England.