Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy execution".

In an unexpected move, Puma SE chief executive officer Arne Freundt is stepping down from his role, effective April 11. According to the German sportswear company, Freundt's exit is "due to differing ...

(Reuters) -German sportswear group Puma replaced its CEO on Thursday after a period of struggling sales, with Adidas global sales chief Arthur Hoeld taking over from Arne Freundt due to what the ...

Puma has tapped long-time Adidas exec Arthur Hoeld, as its new CEO and Chairman of the Management Board of Puma SE, effective ...

Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views on strategy execution.” ...

Puma SE Chief Executive Officer Arne Freundt will step down after just two years in the top job as the German sports company struggles to reconnect with consumers and create another era of profitable ...

Hoeld was recently Adidas' head of global sales. He seemingly brings needed experience to Puma, which has been underperforming relative to its German rival. Indeed, Puma's CEO change comes just a ...

Arthur Hoeld will serve as chairman of the management board and CEO of Puma effective 1 July 2025. Credit: Puma SE. German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its ...

"I am incredibly excited to join the PUMA family as their new CEO," Hoeld, who left Adidas in October last year, said in a statement. The CEO change comes as U.S. tariffs on Vietnam and other key ...

Hoeld joins Puma from Adidas, where he most recently served ... of strength and growth,” Temple-Boyer said. Puma’s CEO change comes just two days after the company promoted Matthias Bäumer ...

Puma has appointed former Adidas global sales chief Arthur Hoeld as its new CEO, replacing Arne Freundt due to differing views on strategy execution. This change follows slumping sales and ...

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