From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

The creator of Blue Lock: Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

Long plagued by moderation issues, the platform recently released a series of updates aimed at improving the experience for kids. Experts worry they could have the opposite effect.

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