Astronomer hires Gwyneth Paltrow
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In a twist that no one saw coming, Chris Martin‘s ex-wife Gwyneth Paltrow became Astronomer’s “temporary spokesperson.” This comes a week after the company’s former CEO, Andy Byron, and then-HR executive,
It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.
Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.
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