Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

Speaking exclusively with PEOPLE ahead of the premiere of Lifetime’s 'A Sorority Mom’s Guide to Rush!', rush coaches Bill ...

College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families ...

Parade. Bama Rush week isn’t just stressful for the sorority hopefuls. Their moms are living it, too. Lifetime’s new series A ...

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, legacy ties, and emotional investment in securing coveted bids ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up during the grueling process. “A rush budget to me is nonexistent,” one ...

Lifetime premiered A Sorority Mom's Guide to Rush on August 11, 2025. Along with mom-daughter duos, the show also features Rush coaches. It includes Bill Alverson and Brandis Bradley.

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

University of Alabama senior and Zeta Tau Alpha member Kylan Darnell has announced she is taking a “step back” from ...

Brandis Bradley, AKA “the queen of #RushTok”and Bill Alverson, AKA “the rush king” team up to help college-bound girls and their families through the intense process of ...

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...