Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The restaurant chain with three local shops wants to revive sales with a new look and food offerings, but many are upset ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your ...

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...