The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

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Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how ...

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...