In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production ...

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee ...

In the US, the Federal Trade Commission (FTC) has weighed in on one of the ad industry's biggest deals of the year. It ...

According to the Deputy Research Director of IPA, Dan Flynn, the findings are “a clear signal of how embedded mobile phones ...

Already trusted by leading UK publishers such as The Independent, Publisher Collective, Netmums, Gamer Network and Snack ...

The DV Fraud Lab identified ShadowBot targeting mobile and Connected TV (CTV) environments using rudimentary automation ...

Picnic has appointed Richard Ottoy as Vice President of Sales, as the company accelerates its mission to redefine how ...

Digital Matter, a leading advertising network in the Baltics, offers access to top publishers across Lithuania, Latvia, and ...

In a letter seen by the Financial Times, the BBC claims that Perplexity’s “default AI model” was trained on BBC material and ...

While CTV is an exciting and growing medium, there are a number of challenges advertisers face including audience ...

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, has announced a ...

WhatsApp is finally making its move toward monetisation. WhatsApp will be introducing ads on its Status screen, the first ...