Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

After playing its first year without an identity, Salt Lake City’s NHL franchise officially has a sick new name, logo, and ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

Utah 's NHL team has finally revealed its new name after being referred to simply as the Utah Hockey Club this season. The ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” ...

After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah ...