Ads” by DDB agency Africa Creative involved rewarding listeners for guessing songs based on one-second snippets of them.

Refresh Your Galaxy” is packed with “Star Wars” moments and Coca-Cola imagery.

Brands looking to market to Gen Z need to adopt a tech-driven, global mindset that prioritizes authentic connection and ...

Marketers should replace performative gestures with values-driven support that prioritizes infrastructure over optics.

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

The jurors parrot familiar judging jargon before choosing Heineken’s ‘Pub Succession’ in Rise New York & Partners’ experiment ...

Ad Age is marking Pride Month 2025 with a series of contributions from guest essayists. Today, Sandy Greenberg, founder and ...

Four of the five campaigns had some element of social good to them, led by a remarkable effort to curb domestic violence.

The FTC announced Monday that it accepted a proposed consent order that would prevent potential anticompetitive coordination ...