A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

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AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, ...

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how ...