US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

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Instead of trying to reduce hallucinations, AI startup Springboards intentionally generates inaccurate, absurd outputs to ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...

AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, ...

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...