The shelf is the shopper’s last step and your brand’s last chance—where decisions are made in seconds, and cluttered aisles ...

Gaurav Pande, EVP and business head of Popeyes, discusses Indian expansion, competitive pricing, localisation with a veg menu ...

Vodafone Idea Limited (Vi) has announced the appointment of Abhijit Kishore as its new Chief Executive Officer and Key ...

Gulrez Alam, director and co-founder of Teamology, says, “We are honoured to be the partner of ISTD Kolkata Chapter for the ...

He previously served as a key leader within WPP Media Indonesia, where he managed a multi-client cluster that included major ...

Sintex, India’s leading water tank manufacturer, proudly marks its 50 th year with an AI-generated brand anthem— a bold ...

The company has launched an educational initiative aiming to help pet owners make better nutritional decisions for their pets ...

The HRX x Escape Plan collection includes luggage, organisers, and other travel essentials, designed for practical use. The ...

Medulla has worked with global companies including Pfizer, Novartis, Ferring, Mylan, Braintap, Bayer, Kenvue, and more.

The platform's India research reveals traditional view-through rates fail to predict brand outcomes as $4.13 billion in ...

Entertainment, JioStar, on why Colors TV is chasing relatable formats over just song-and-dance spectacles in reality TV.

Social media is the leading source of news for 91% of Gen Zs, says a new report from Google and Kantar.