Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

Phone Wala Shagun marks the beginning of a long-term cultural storytelling platform that Cashify will roll out through 2025.

BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Articles written by Anindya Ghosh ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Some of the biggest names in the Indian advertising fraternity gathered at the inaugural edition of Cannes Homecoming— a first-of-its-kind initiative to honour the Indian contingent that won big at ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.