From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

Articles written by Premkumar Iyer ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...