The move has been met with widespread approval from the industry that has long criticised the rolling average method for its ...

Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for ...

In a world where hustle culture is often glorified and burnout worn as a badge of honour, Toki enters the scene with a ...

As global caution players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry ...

Women’s Handbag Division at Titan, says IRTH was developed using insights from in-depth conversations with women from diverse backgrounds ...

Dominic Proctor, a key figure in the transformation of modern media agencies and one of WPP’s most influential leaders, passed away at the end of last week. Proctor’s career with WPP spanned over 30 ...

The conference witnessed some of the brightest and influential minds coming together to discuss the frontiers of development ...

In a series of hilariously over-the-top installations, giant laukis are either being dramatically crushed by massive pressure ...

John-Paul Major, Vice President - Global Agency Enablement at GroupM Nexus, has decided to move on from the company. John ...

I look forward to being part of this new journey with ‘Prayag Ghar Banaye Shaandar’ campaign’, says Ajay Devgn ...

Now. Conceptualised by DDB Mudra, the ad film features rising actor Vihaan Samat, actor and comedian Sumukhi Suresh, and ...

The campaign was recently called out by Cannes juror and ad critic Polina Zabrodskaya for being an example of 'performative ...