The secret to content marketing success: document a strategy and adhere to it. Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM) efforts? What are the biggest data challenges facing firms? To find out, Demandbase conducted a survey in 2022 of ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

In today's competitive landscape, your brand isn't just battling others in your industry for the best product. It's also competing with every single one of your customers' previous best experiences.

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI's capacity constraints will delay product releases. OpenAI CEO Sam Altman ...

B2B marketers have tried everything under the sun to improve on-page SEO. Using all the keywords. Writing 5,000-word posts. And then going off-page to promote the post to everyone. But you're still ...

Catch up on select AI news and developments from the past week or so (in no particular order): Mark Zuckerberg says Meta will handle ad creative, targeting, and measurement with AI. In a revealing ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they handle customer data. There's no question that the insights companies draw from ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...