“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

The widespread adoption of AI has resulted in the need for a third pillar of marketing effectiveness alongside physical and ...

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet ...

Rejecting the notion that design is ‘dead,’ Pentagram partner Natasha Jen says that it has instead fallen victim to a ...

Fool’s Day is the one day of the year marketers can have some fun on the job, or can they? Paddy Gilmore outlines the key to ...

Ben da Costa, co-founder of Oat Cult, should be despondent. His latest ad campaign performed woefully on System1’s ad ranking ...