It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

After a PR crisis sparked by an awkward kiss-cam moment involving its top executives at a recent Coldplay concert, data workflow firm Astronomer turned to an unexpected spokesperson: American actress, ...

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.

Astronomer's ad with Gwyneth Paltrow poking fun at CEO Andy Byron's Coldplay concert drama "came together very quickly," a source says, and Paltrow "felt [it was] funny enough for her to do" ...

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan ...

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

Astronomer, the tech company that employed the CEO and head of HR caught in a clandestine clinch at a Coldplay concert recently, is capitalising on its unlikely sudden fame by bringing in Gwyneth ...

Today’s Social Rundown features how Astronomer announces temporary spokesperson and how a Mexican chemical engineer creates ...

Pamela Anderson Baked Sourdough Bread For “The Naked Gun” Costar Liam Neeson — and He Shares His Review (Exclusive) ...

Celebrity biographer Amy Odell reveals how much Gwyneth Paltrow was likely paid for her lucrative role as a temporary ...