Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

Kylan Darnell became the face of Alabama rush back in 2022. But now, right in the peak of rush, the influencer has revealed ...

Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

It's almost rush season at the University of Alabama, and thousands of newcomers will soon be vying for a spot in one of the ...

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, legacy ties, and emotional investment in securing coveted bids ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

Speaking exclusively with PEOPLE ahead of the premiere of Lifetime’s 'A Sorority Mom’s Guide to Rush!', rush coaches Bill ...

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...

College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families ...

Brandis Bradley, AKA “the queen of #RushTok”and Bill Alverson, AKA “the rush king” team up to help college-bound girls and ...

Brandis Bradley in "A Sorority Mom's Guide to Rush!" The series also features interviews with the mother-daughter duos at the heart of the journey, as they reflect on the pressure and preparation it ...