The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

After nearly 50 years in business, Southern country-themed restaurant Cracker Barrel has changed its logo, prompting the MAGA ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators.

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

Cracker Barrel has responded to conservative backlash concerning its recent rebranding and new signage, which involved ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...

There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out ...

MAGA influencer Robby Starbuck insisted that Americans were "having our culture and heritage stripped from us" because of a ...

Cracker Barrel apologized for the way its rebranding has been communicated in a statement to the Wall Street Journal. However ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...