Even though Warner Bros. Discovery finds itself at the precipice, David Zaslav's earnings have only increased as he continues ...

The Trinity of Batman, Superman, and Wonder Woman are either cast or in the works within the DCU but what about the likes of ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Eli Craig's 2010 horror comedy Tucker & Dale vs. Evil wasn't a huge hit at the box office, but it went on to have a long life as a modern cult classic. A bunch ...

Boston Celtics superstar Jayson Tatum’s Achilles rupture forced a quick Hollywood pivot. An ad promoting the July 11 release ...

DCU fans received a major update a few days ago because of a Warner Bros. Discovery Q1 Earnings call. In that call, WBD CEO ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Gal Gadot played Wonder Woman in the DC Extended Universe, and it’s now been officially announced that she’s going to be one ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...