The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple Original Films F1 via Warner Bros. sped to $10M in total previews from this week while Universal/Blumhouse/Atomic ...

The Formula One racing pic looks to be the first major theatrical win for Apple Original Films, and will have no trouble ...

Apple products are mostly free of advertisements, which helps to justify their higher price – but a recent spate of ...

Six years after getting into entertainment, Apple lags its peers in streaming subscribers and mainstream appeal, despite ...

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why ...

I always say this, it’s the last sport that’s like the gladiators,” says costume designer Julian Day. A lifelong fan of ...

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

"F1" is expected to race to the top of domestic box office charts with "M3GAN 2.0" to compete with "How to Train Your Dragon" ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

The tech company spent nearly a quarter-billion dollars on the Brad Pitt star vehicle. Making a theatrical profit, insiders ...

Apple has launched an unprecedented marketing campaign for its "F1" film starring Brad Pitt. There's even meat in Brazil.