Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

Nike’s London Marathon ad used a phrase tied to Holocaust remembrance — sparking backlash and raising questions about ...

Puma claims its latest Fast-R Nitro Elite 3 high-tech shoe will boost efficiency for all runners. WIRED compared it to the ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

Nike The second thing is the massive development ... (other than it being something he would say, as the head of the London Marathon). “It is a uniquely British thing. The fact that we love ...

Nike Sparks Backlash for ‘Never Again' Ads at London Marathon As a granddaughter of Holocaust survivors-my grandparents ...

The Adidas SL 72 ‘Core Black’ is scheduled to release within the next few weeks. It'll be available at Adidas, the Confirmed ...

The Adidas Pro Evo 2 is one of the most-wanted running shoes on the planet. We picked up a pair to see if they’re worth the ...

I had the best year of my life, but also the hardest.’ At the heart of this was gnawing apprehension at that fatuously steep ...

Deena Kastor is an American long-distance runner sponsored by Asics. She was an American record holder in the marathon and ...

On Sunday 16 February this year, in Barcelona, Spain, Uganda’s Jacob Kiplimo set a world record of 56 minutes (min) 42 seconds (sec) in the men’s ...